Blogicon Icon

The Blue Uniform was founded in Sweden 2010 with the idea to make something Swedish with the denim culture. They didn't want to become just another cowboy brand, instead they found inspiration from Swedish fashion history. It gave them the opportunity to think outside the denim box and keep the products clean and simple but still stay true to the brand philosophy.

They focus on what they do best; clean basic tops with a TBU twist and jeans with washes inspired by real worn in jeans. The vision is to keep growing by staying just as humble and loyal as they were from the start.

All their products are produced in Portugal with love. The Blue Uniform's goal is that someday in the future the entire collections will be 100% organic.

The Blue Uniform will make that happen by increasing the number of organic styles for each season starting with their AW14 T-Shirt collection.

The symbol of The Blue Uniform is the anchor. This anchor is always attached somewhere on each and every garment. It’s their red thread through all their collections and is a reminder to all of you that The Blue Uniform not is a Cowboy, The Blue Uniform is a Worker.

From the start The Blue Uniform was founded because they thought that too few people were doing what they really wanted to do. Many were afraid to step off the cliff and test their wings. The Blue Uniform want to be an inspiration, especially to young people. They believe if you want and struggle enough, you can succeed. And of course, they love denim.


Shop our collection of The Blue Uniform now.