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"Functional Performance"

In keeping with the tradition of being a pioneering retailer of local and international fashion, we'd like to introduce you to the latest addition to some stores - Brooklyn based brand ICNY (Ice Cold New York).

ICNY utilizes a unique 3M reflective application on apparel and accessories that produce a strobe-like effect when lit, making the wearer visible at night. ICNY is for anyone who wants to be seen at night; cyclists, runners, skaters and pedestrians alike, meeting at the intersection of safety and style. Everything from design to test production happens at Cherman’s studio in Brooklyn, NY.

You can shop ICNY in our Surry Hills store Somedays or right here online at Someplace