Sometimes is our first foray into the world of print publishing. A neatly packaged journal comprising 52 pages of conversations and creative submissions from prominent local and international designers, artists and musicians.

From the outset of this project, we were emphatic that the content not only reflect our own personality but also the broad range of opinions and styles we encounter through the course of our business.

Using fashion as our springboard, we conducted a number of interviews with local and international de-signers to feature in the first edition. Running alongside the interviews is a range of creative contributions from, artists, musicians, writers and thinkers.

From a design perspective, the layout is clean and uncluttered – opting for classic over clichéd – and providing the reader with a tangible product that is pleasing to both the eye and mind.

Launch events were held in Sydney and Melbourne, at Somedays and Somewhere respectively. On each occasion, the publication was met with hearty approval and our stores were well and truly brimming with enthusiastic readers.