New Arrivals from Gram

If you’re all about sophisticated sneakers then turn your attention to the new collection from Gram.

Drawing inspiration from the islands of post-war South Pacific, Technicolour and beatnik fashion, Alexis Holm, Chief Designer at Gram, envisions “author, and Beat Generation front figure Jack Kerouac and Carolyn Cassady wearing this collection when escaping on a secret holiday”.

This season’s women’s 380g comes in a camouflage overlayed with Hawaii bauhinia flower prints and we’re big fans of the klein blue used in the blue leopard colour way. They've even created a new shoe for the ladies, the 358g – a fusion of classic Scandinavian design aesthetic and a little heel height has transformed the classic Swedish clog into a night-time companion.

As with every Gram collection these shoes are made to stand the test of time. True craftsmanship shows through in every style – from the drum dyed full grain cow leather, raw brass trims and hand-stitching through to Gram’s own brogue décor where each hole is hand-punched by skilled artisans.

The latest from Gram is available now in-store and online here for men's and here for women's.

New Arrivals From Gram

Founded in Stockholm in 2005, Gram footwear is an elegant, ‘middle finger’ take on the classic stomper styles of old. Each collection centres around the concept of weight, a reflection of the founder’s personal fixation with the technical components of good design. Form, function, material and construction are given equal consideration to ensure the end result is greater than the sum of its parts.

If shoes maketh the man, then Gram maketh a very handsome man indeed

A selection from the latest collection is now available in store.